Users will soon have a updated setting that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the service announced that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread rollout. This shift coincides with a surge in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on another major platform only show content made by AI. A large amount of this material is classified as “AI slop”, a phrase for substandard, factory-style content that is typically absurd or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we aim to give people the power to adjust the amount of that, based on their own likes,” stated a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, in excess of 100 mn videos are added to the app every day, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the amount of artificial media they see by opening the content preference option in the app and selecting AI-made media. Additional categories that currently be adjusted under the tool include current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s policies mandate content makers to identify convincing artificially created content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any realistic AI video that is not labeled can be removed under its terms of service.
In addition, the service will now attach an artificially created watermark to content made using its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a two million dollar AI literacy fund for experts and institutions to develop educational content about responsible artificial intelligence. This initiative will support charitable organizations dedicated to training programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, during controversy over plans to make redundant hundreds of content moderators in the UK. The company is expected to eliminate 439 jobs in its trust and safety division in London, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content before it gets reviewed by humans. The platform announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
